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avatar for Mark Lieber

Mark Lieber

The VR Society
Head Of VR
Greater Los Angeles Area
Mark has extensive expertise in all facets of the entertainment and tech industry including creating, developing, producing, marketing and distributing award winning content. He possesses senior relationships across a multitude of industries including entertainment, digital, tech, branding, consumer products and retailers.

Mark co-founded The VR (Virtual Reality) Society, a division of the AIS (Advanced Imaging Society) and serves as the Head of VR. The Society is a non-profit global organization with chapters in North America, Asia, Europe, the Middle East and Africa and works with organizations such as Cannes Film Festival, CES, IBC, NAB, etc. on their VR components. Amongst the members are all the major studios including, Disney, Sony, Warner Bros, NBC Universal, and the top technology companies such as Dolby, HTC Vive, Intel, Oculus (Facebook), and Technicolor. His knowledge and relationships in the VR industry stretches across all facets and at the most senior levels.

The VR Society’s mission is to advance the success of our member companies in the Virtual Reality content and technology business. The Society annually recognizes VR content and technology achievements with The Lumiere™ Awards and is amongst the most coveted of awards worldwide. The Lumieres are designed and manufactured by RS Owens (Oscars) Past honorees at the Society’s Lumiere awards ceremonies include: Martin Scorsese, Ang Lee, James Cameron, Jeffrey Katzenberg, Jon Favreau, Cher Wang, John Lasseter, and other entertainment and tech icons.

He co-created and co-produces “VR On The Lot - Hollywood ", "VR In The Sky - NYC," and "The Art Of VR" at Sotheby's in NYC . These events are creative festivals and business summits consisting of Studio VR Content Premieres/Exhibitions, Indie VR Premieres/Exhibitions, Technology Launches/Exhibitions, and VR Experiential Premieres of key stakeholders. They are known globally as the ultimate VR destinations for the studios, VR production companies, technology companies, advertisers, brands, media companies, social networks, the VR creative community, and the public to meet and address the creation, production, and business of Virtual Reality.

Mark's experience also includes creating and developing content with Howard Stern, Norman Lear, Steve Tisch and many other legends in the entertainment industry. Mark's also produced Emmy award winning programming and marketed, and distributed numerous successful franchises including "The Simpsons", assorted Marvel Brands, "Power Rangers" "Barney" and a myriad of others. Mark has created many successful brands and intellectual properties including "BirthdayLand", which have been acknowledged by The New York Times, ET, Live With Kelly and Ryan and other media outlets and as well as being optioned by major studios and silicon valley's leading companies.

BirthdayLand is currently in active development at one of Hollywood's major studios and scheduled to be announced in Fall 2017 as an upcoming summer blockbuster theatrical feature. Mark serves as it's producer.