In September 2016, Joelle co-led the launch of LIFE VR, Time Inc.'s multi-platform virtual reality brand. Driving marketing strategy and sales development across Time Inc. for 360 and VR solutions. Following the success of LIFE VR, Joelle co-led the launch of LIFE AR with the first-ever AR-enabled issue of Sports Illustrated. Joelle continues to strategically implement immersive storytelling across Time Inc. via sales and marketing channels.