The Art of VR has ended
avatar for Ray Soto

Ray Soto

USA Today
Director of Emerging Tech
McLean, VA
Ray Soto is the Director of Emerging Tech for the USA TODAY NETWORK. His cross-disciplinary
role within the organization is to revolutionize storytelling with emerging technologies. Beyond
creative direction, he defines strategic project goals and priorities to a team of artists,
designers, and engineers. Ray has seen and led the emerging technology growth in VR and AR,
leading role in the planning and production of USA TODAY NETWORK’s ten AR experiences in
2019 alone. In 2019, Gannett | USA TODAY NETWORK was named to Fast Company’s Most
Innovative Companies for VR/AR. Additionally, Ray was named one of Next Reality’s “30 People
to Watch in AR for 2019” and was also included in “The Drum Digerati 2019: the world’s top
100 digital marketers.”